Football Flies United
Any fan of sports or fashion will tell you: NFL game day fits are more than a trend. They’re embedded in culture. Since United flies some of the NFL’s most iconic teams, their planes were naturally showing up on feeds across social media, but they weren’t getting any credit. So we took those moments people usually scroll past, and turned them into something they couldn’t miss — bold, larger-than-life out-of-home celebrating local teams, players, and fashion with United at the center of it all.
The campaign rolled out across four major cities, featuring local players arriving on United game day charters, cementing United as the hometown airline and giving fans one more reason to fly with the world’s biggest airline.
28 OOH placements across Chicago, Kansas City, San Francisco, and Cleveland.
National print in Vogue, The New York Times Sunday Style section, and GQ.
Creative Director: Tyler Kirsch
ACDs: Ben Ng & Bryan Allman
GCDs: Ted Kapusta & Tim Bateman